Connor Adams Sheets, International Business Times

Whole Foods Market seemed to have the recipe down. Its distinct identity helped build a loyal base of consumers and brought years of growing revenues. But now -- with the stock still depressed a month after second-quarter earnings fell far below analyst expectations -- investors, grocery insiders and other observers say the retailer needs to rewrite the menu.

http://www.businessinsider.com/how-whole-foods-can-make-a-comeback-2014-6